The craft of being a singer-songwriter is forever a work in progress, from writing, recording and performing songs to building a fan base and successful career.
Ravi helps singer-songwriters of all levels attain success in every aspect. He shows them how to develop ideas that are hitting "writers' block," and then refine and record them for both demo purposes and ultimately a marketable product. In terms of the performance, he offers techniques to better execute both the singing and accompaniment independently, and then marry the two as a stronger union (many singer-songwriters are plagued by poor accompaniment skills). Being a successful singer-songwriter is largely about being an effective story teller through song and performance, so Ravi works with students to develop audience communication and presentation skills not just as an artist performing, but also as an entertainer between the songs--ultimately enabling them to draw from their own personalities in order to build memorable shows and a loyal fan base. Ravi also brings a wealth of knowledge on artist-entrepreneurship, giving his students the needed business skills to promote their art into sustainable careers including branding, booking, distribution, publicity, networking, and good general business practices.
Singer-songwriter Ravi is a former member of triple Grammy nominee band Hanson (three Billboard Top 10 songs including a #1); has four music instructional DVDs on Truefire; is published by Simon & Schuster and multiple music trade magazines; has over a dozen endorsement deals with musical instrument manufacturers; and is a regular "artist-in-residence" and international lecturer at Berklee College of Music in Boston, National Association of Music Merchants (NAMM--USA, Russia, and China), and others renowned institutions.